According to the reports the new feature is currently being offered only to a small group of the user who has the YouTube’s app installed on an Apple’s iPhone or device running on Google’s Android operating system. But, these users can invite their friends to try out the messaging feature. Friends can talk about the YouTube video right inside the YouTube mobile app, can reply with another video or via text, photos, and emojis. So, we can expect the new chat features in YouTube’s next app update, only if everything goes fine. The director of the product management at YouTube, Shimrit Ben-Yair, says that the “feature was developed after her team hypothesized that a streamlined native way to share YouTube videos would result in more sharing—which is exactly what YouTube wants”. Hence, the new instant messaging feature will encourage its audience to spend even more time inside its popular video app, as the new instant messaging feature will allow the users to directly share videos and text messages within the app. Hence, the users need not to copy and paste the links of videos in any third party apps or instant messaging services to share with their friends and family.
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